Novapro
Shopee Ads, August 2026
7.37xROAS
4.2kad orders
Brands I have managed
From a national telecom brand to local product and travel businesses, across paid ads, marketplaces and social media.
Meta Ads
E-commerce and social media marketing
Meta Ads that scale with the data
Case study for Sennaven, Zymuno and Etawalin. I managed and analyzed ad performance with a data-driven approach, watching spending efficiency, acquisition metrics and growth trends, then turned them into changes that improved campaign results.
- Revenue from campaign optimization
- Rp1.34B+
- Average monthly ads spend
- Rp124.5M
- Average ACQ achievement
- 99.13%
- Impressions
- 15.6M
- Average monthly growth
- +53.92%
Budget and revenue by month
June 2024 to April 2025, as reported in the campaign tracker.
BudgetRevenue (omset)
Show monthly data table
Campaign overview
Five ad accounts for Sennaven, tracked on cost per conversation, reach and click efficiency.
- Total spend
- Rp214.7M
- Conversations started
- 8,727
- Cost per conversation
- Rp24,599
- Impressions / reach
- 15.64M / 4.45M
- Link clicks
- 47,241
- CPM / CPC / CTR
- Rp13,725 / Rp4,544 / 0.30%
WhatsApp and website funnels
I turn audience engagement into measurable sales opportunities on WhatsApp and website channels, using performance analysis, audience optimization and budget adjustments to lower the cost of each lead.
One Point Solution
150 conversations
from Rp720K of ad spend
- Per conversation
- Rp4,805
- Reach
- 25,721
- Link clicks / CPC
- 823 / Rp876
Menses
Rp1.27M
across five campaigns, from chat starts to website checkout
- Reach
- 19,174
- Impressions
- 25,178
- CPM / CPC
- Rp50,428 / Rp1,135
Shopee and TikTok Shop, managed end to end
IDR 93M+ in monthly ad spend across 3 brands became IDR 722M in attributed sales at a 7.75x blended ROAS.
That is 10,800+ orders a month for Novapro, Novamos and Bumen Card, built on promotions, paid ads, affiliates and brand positioning.
Novamos
Shopee Ads, August 2026
8.72xROAS
3.3kad orders
TikTok Shop
GMV Max, August 2026
8.23xROI
3,196orders
Bumen Card
Shopee Ads, July 2026
6.18xROAS
166ad orders
Bars show ad cost against ad sales for the month. Figures come from the Shopee Ads and TikTok Ads Manager dashboards.
- Promotional campaigns
- Planning and executing strategic promotions that drive sales and customer engagement.
- Paid advertising
- Optimizing ad campaigns across Shopee and TikTok Shop with data-driven targeting and creative strategies.
- Affiliate marketing
- Working with affiliates and KOLs to expand reach, increase conversions and grow brand awareness.
- Branding
- Building strong brand positioning and identity that create long-term customer loyalty.
What I own on each brand: campaign strategy, budget allocation, audience targeting, affiliate activation, creative direction and performance optimization.
Skills and tools
- Meta Ads advertising
- Managing and optimizing Facebook and Instagram ad campaigns.
- E-commerce advertising
- Running marketplace and online store ads to increase sales.
- E-commerce marketing
- Planning promotions, product optimization and sales strategies.
- Content creation
- Creating content ideas and promotional materials for digital campaigns.
- Social media marketing
- Managing social media to grow awareness and engagement.
- Affiliate marketing
- Managing affiliate and KOL collaborations to support sales.
- Data analysis
- Analyzing campaign data to improve performance.
Tools
- Meta Ads Manager
- Google Analytics
- Google Sheets
- Google Docs
- Canva
- CapCut
Working style
Teamwork, leadership, presentation, communication, problem solving, public speaking, critical thinking and integrity.
Language
English (intermediate)